I read a lot of stories by coin collectors about their experiences at a
particular coin show, some for the first time, while other more advanced
collectors detail their hunt for a particular long-sought after coin. Many of
these accounts include their personal interactions with specific dealers, both
good and bad, whether they are working with long-time large dealer companies, or
small mom and pop-type dealers, how they were treated by the dealer, the
quantity and quality (or lack thereof) of a particular dealer’s coins, and
especially whether they got a "good deal" or felt "ripped
off" – some of these accounts even include what the dealer was wearing or
eating at that time the collector stopped by their table!
So I thought it might be interesting for collectors to see what it’s like to
be on the other side of that table, to be a coin dealer - in my case, a sole
practitioner coin dealer. By the way, even though I am a female dealer, I don’t
think it really makes much difference since I’m pretty sure what I do as a
dealer is not unique to being female. Well, one exception might be that I like
my booth to be attractive and color coordinated, which some might consider more
of a feminine trait! So the following is pretty typical of what it’s like for
me before, during, and following a larger, out-of-state coin show:
Part 1 - Planning
After hearing about an upcoming coin show that sounds promising, I check my
calendar to make sure the date is open, do some research, talk to other
dealers, and read any blog sites about the show. If all looks good and I decide
I’d like to try a particular show, I contact the bourse chairperson and obtain a
bourse application which I fill out and return as soon as possible, along with
a check.
Next, I secure a hotel room usually within walking distance of the show.
Some dealers try and get better deals at non-host hotels since often the
show-sponsored hotels, though discounted, can still be pricey, but I personally
prefer using the host hotel for several reasons – (1) I feel more safe since
there will usually be many other coin dealers staying at that hotel, (2) it is
often within walking distance of the show, and (3) I prefer to be near many of
my dealer friends for social and networking purposes.
The next step is that I search for the least expensive yet most convenient
flight, hopefully one where I won’t need to change planes. Finally, I make
arrangements to get to/from the airport and to/from the hotel. Often, the hotel
will have a suggested shuttle or taxi service that will pick you up from the
airport and bring you to the hotel, and then back to the airport at the end of
your trip.
Part 2 - Preparation
The day before I leave for the coin show, I have a routine I usually follow
which includes of course packing coins, clothes, and supplies, but also
updating and organizing my price lists, printing boarding pass, and confirming
my hotel and my transportation to/from both airports. I make sure I have my
most up-to-date want lists and inventory sheets so when I’m buying coins I’ll
have a better idea of the dates I need to look for. I also make sure I have
enough log forms and invoices for sales transactions.
Once I get to the airport, I have to jump through all the usual security
hoops, including removing my shoes and laptop and placing them in the tray with
my cell phone, all the while holding my boarding pass and I.D. between my teeth
since the security people keep shouting to show your boarding pass when you go
through the scanner – geese, I need four hands just to make it to my gate!
Since I usually travel by myself, I am extremely cautious about keeping
track of my coin bags and where they are on the conveyor belt. About half the
time I get by with no problem, but the rest of the time the security people
can’t figure out what’s in my bag and yell "bag check." Sometimes
they ask rather loudly, "What do you have in this bag, coins?" I then
quietly acknowledge this and quickly ask for a private viewing. They take my
bags and escort me into a small room, open my bags and begin going through all
my coins, box by box, tray by tray. Usually it doesn’t take long and they are
pretty careful to put everything back in its place – but not always! I keep
careful watch the whole time. I know they are just doing their job, so I’m
patient, doing some chit chatting and answering all their questions about what
type of coins I have, what do I think about a particular coin they inherited,
etc. Then, since I am not a fan of flying, after I finally get through
security, I head straight for the bar closest to my gate for a good strong
Bloody Mary or Rum and Coke!
Part 3 – Participation
I try to time my flight so I can take a taxi or shuttle directly to the show
after I land. When I arrive, I head to the registration/check-in line, get my
badge and/or ribbon, and head to my pre-assigned table. I then begin unpacking
and setting up my booth. Often while I’m setting up, several "vest pocket"
dealers will stop by my table to show me their copper (most of my regular vest
pocket dealers know that copper is all I want to see!). This is when I do the
greater part of my buying during the entire show. If after I set up I have time
before the public is let in, I lock everything up so I can do some quick
"shopping" in hopes of finding coins on my want lists or any good
buys on any quality copper. After the show opens to the public (sometimes it’s
the same day as set up, other times it’s the next morning), I eagerly wait for
people to make their way to my table!
As the public starts to trickle down the aisle to my table, which is usually
towards the back of the room since I am relatively new to setting up at these
out-of-state shows, I ask those who stop to look if they are interested in
seeing any particular coin. Sometimes they do, other times they only want to
see generally what kind of coins I’m selling. Now and then I get a brand new
collector who just has some questions, or needs some direction on where to
begin collecting. If possible, I gladly take the time to help these newbies get
started in the right direction.
Sometimes at a show I see people who do or say what I feel are somewhat
thoughtless things. I understand many simply do not know what good coin show
etiquette is, so I’d like to take a moment to list a few "do’s and
don’ts" that I think most coin dealers will agree would be helpful for
collectors to be aware of.
- If a dealer is already involved with another
customer, please don’t interrupt, either wait or come back later.
- Don’t place food or beverages on top of the
dealer’s case, put them on your lap or on the floor.
- Unless you’re interested in possibly purchasing
a coin, please don’t ask the dealer to get coins out of their case just to do a
price comparison to a coin you already have or just purchased.
- Don’t spread your want lists, price lists,
reference books, or briefcase on a dealer’s case while examining a coin,
thereby blocking other potential buyers’ view of the dealer’s coins.
- Always keep the coin(s) the dealer hands you on
top of the case and not down below eye level.
- When you hand a coin back, make sure the dealer
knows you have given it back – don’t just leave it on top of the case and walk
away.
- If you don’t like a coin, please don’t criticize
it, just hand it back and say thank you.
When a customer wants to see several coins in a particular date, I make sure
to count how many coins I hand them, whether raw or slabbed – of course it’s
for my protection, but also for the customer’s as well. I also prefer that a
customer sits down to look at my coins, which is usually easier for the
customer but also makes me feel more comfortable, especially if I hand them
more than one coin.
Once a customer decides to purchase a coin, then the negotiations usually
begin. I am a retail coin dealer (as opposed to a wholesaler) and in order to
have high quality eye appealing collector coins for my customers, I usually pay
strong prices. Therefore, I am not able to sell many of my coins for Gray Sheet
prices. So when a customer pulls out a Gray Sheet and expects to buy a coin
from me at Grey Sheet prices, they will sometimes be disappointed. In any
event, I do try hard to make the deal work, especially if the customer is
buying several coins. After a sale is completed, I record the transaction in my
log sheet, so I can later subtract it from my master inventory list.
Sometimes I get several people asking to see coins all at once, so that’s
when it gets tough doing a show by myself. I politely ask people to be patient,
and am careful to remember how many coins are being viewed by each person at my
table. It can get overwhelming at times, especially when I’m also participating
in the kids’ treasure hunt because kids don’t usually know basic coin etiquette
and can be unknowingly impatient and intrusive. So if I know I will be
attending a show by myself, I forgo participating in the treasure hunt program.
Most shows close between 6:00 or 7:00 p.m., and if there is an auction I’m
interested in attending that evening I will make sure to lock up my cases, zip
up and lock my table over, and close up my booth in time to participate. Also,
at some point during the show, I usually make dinner plans with one or more of
my coin dealer buddies. By the way, going out to dinner with other dealers is
one of the best parts of going to coin shows! It gives me a chance to discuss
coins with other people who are just as enthusiastic about coins as I am. I’m
sure I’m not alone when I say that I don’t have many people in my personal
life, husband and kids included, who are interested enough to listen to me talk
about coins so I really do enjoy being able to "talk shop" with other
people who share our passion for coins, many of whom have been in the this
business a lot longer than I have, particularly other copper specialists like
Rick Snow and Al Kreuzer. Also, it gives us a chance to unwind, review the
success (or failure) of the day’s sales, discuss any of the coin world’s big
events, and even simply enjoy a night out for dinner and maybe even a good game
of pool or a late evening playing some low stakes poker!
Often, the last day of the show can be slow, so it gives me time to do some
last-minute "shopping" at other dealer’s tables for any particular
coins I still need from my want lists. An hour or so before it’s time to take
the shuttle or cab to the airport, I start breaking down my booth and packing
up my coins and supplies. If possible, I try to share a cab with another dealer
– anything to save expenses!
Back to the airport, I check in my large bag, get through security again,
hopefully with no "bag checks," and head once again to the bar
nearest my gate for another round of pre-flight liquid sedation!
Once home, I usually just climb into my very own bed with my very own pillow
that I missed so much (ok, I missed my husband too), pass out, and sleep in as
late as possible the next morning! The next day, I catch up on e-mail, respond
to requests for coin photos, continue updating inventory including adding new
purchases, run to the post office and bank etc. – until it’s time to begin
preparing for the next big show!
Being a coin dealer is certainly not glamorous, or necessarily exciting, but
I do enjoy the travel, talking with and selling coins to enthusiastic
collectors, and continually honing my wheeling and dealing skills with other
coin dealers. But for me, I especially enjoy finding that special coin that my
customer needs to fill the last spot in his coin book, or for that matter,
finding that special coin I’ve been hunting for my own personal collection!
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